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WomenIN Profiles Series – Our AVP of Relationship Management Cherifta Daniel

Updated: Feb 10

WomenIN Proudly Presents

Cherifta Daniel

Supporting Us as AVP of Relationship Management




When asked, “Why join a networking organization called WomenIN” this is what she told us…


I am my mother's dream come true.


I grew up on a very small Caribbean island, raised by two strong parents, but it was my mother who went out of her way to show me what true strength was; she worked hard, smiled through sacrifice and gave me the tools to build a future she could only imagine. Coming to Canada, was a part of that dream. Over the past 20 years, I've navigated different careers, broken barriers like being turned down for job opportunities because they weren’t jobs that immigrant women would typically hold, and overcome failures to create a life that builds on what she taught me and shows what resilience and courage can forge. I've learned that my story as a woman, an immigrant, a person of color, and as my mother's daughter is the story of many other women. So, I try to give back whenever I can, particularly leaning in to my passions for immigration, education and pay equity, and mentoring young immigrant women and forging relationships that allow them to feel safe, inspired, creative, and motivated.

Being a part of WomenIN gives me the opportunity to make women's dreams come true on a larger scale - whether it's the dream you have for yourself or those coming after you. I believe that by supporting each other we can change the way we, as women, see ourselves and how we are treated in world.


Here's to all the dreamers!


Thanks Cherifta, we are excited to have you as part of our team, welcome aboard!

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